[Quoted] Facebook advertising boycott: Campaign harming brand but not bottom line of media giant

“It’s low-stakes advocacy with high goodwill upside. These companies aren’t big Facebook spenders, and are only committing to suspend advertising through July. For wanderlust brands, pulling adverts when much of the world isn’t traveling makes sense apart from a boycott.”

Social media companies have come under increasing pressure to cut down on the amount of hate speech that circulates on their platforms. “Stop Hate for Profit” is one such movement, and it gained steam when a series of prominent outdoors brands, including North Face and Patagonia, announced they were pulling their advertising from Facebook.

At the risk of sounding cynical, this seems like an easy play for brands that were already cutting back on ad spending in a pandemic. But that doesn’t mean it can’t garner those companies some good PR, and if enough big spenders join the publicity party, it could potentially put a tiny dent in Facebook’s ad revenue. But when that’s the core of your business model… it’s an emerging crisis worth watching.

The boycotts have already proven to be excellent PR for the early-adopting brands, which may be the biggest encouragement for others to join the cause. We’ve seen study after study the past few years indicating that American consumers, especially the sought after 18-34 demo, want brands to engage in corporate advocacy.

Side note, it was really cool to appear alongside Matt Navarra in this piece. Matt’s one of my favorite voices for smart social media commentary. Follow him on Twitter.

Thanks to William Turvill for reaching out, and bearing with my wonky email client on deadline.

Read the full story in the U.K. Press Gazette.

See more of my media appearances here.

[Weekly Rundown] Muhammad Ali tributes; Uncle Verne and Joe Buck; a Christian rocker comes out; what is tronc?

Today, we’re sports-heavy – honoring The Greatest, more Baylor fallout (now featuring Mississippi State), and sports broadcasters accused of bias. That, plus a Christian rocker comes out, social media faces censorship, and something called tronc.

Want to be the first to read the Weekly Rundown? Subscribe to email updates by clicking the “Follow” tab at the bottom of your screen (or here if that’s not working for you). You can also add to your RSS reader.

Sports

Muhammad Ali died Saturday night. If you only knew him as a boxer, I hope you’ll take all the tributes as an opportunity to learn more.

The news broke as I was finalizing this week’s rundown, but people more attuned to great sports writing have been curating your must-reads. I recommend this list from Don Van Natta and Jacob Feldman’s Sunday Long Read newsletter.

From a sports media perspective, ESPN did something I can’t recall seeing before. They went live in the wee hours Saturday with their top journalistic talent. Bob Ley and Jeremy Schaap anchored a SportsCenter that was relaxed in pace, letting both men and their guests share longform stories about Ali. Deadspin, who loves to hate on the Worldwide Leader, offered praise, and captured a 12-minute segment for you to watch. SI’s Richard Deitsch has the behind-the-scenes look at how the late-night broadcast came together.

This probably isn’t your first time to see the photo at the top of today’s post. It was taken by Neil Leifer for Sports Illustrated in 1965, and remains one of history’s most iconic sports photographs. Many stories have been written about it since. Here’s a longread by Dave Mondy published about a year ago that explores the photographer and the fighters he captured. Continue reading “[Weekly Rundown] Muhammad Ali tributes; Uncle Verne and Joe Buck; a Christian rocker comes out; what is tronc?”

Reviling racism and protecting free speech: PR, education, and the First Amendment in Oklahoma’s SAE controversy

There will never be a n*gger at SAE
There will never be a n*gger at SAE
You can hang him from a tree
But he’ll never sign with me
There will never be a n*gger at SAE

Some ignorant frat guys from the University of Oklahoma sang this on a bus. It was filmed and shared online. Within 24 hours, the university severed ties with the fraternity and shut down their campus house. Within 36 hours, two students appearing to lead the song had been expelled.

They deserve it. The existence of this line of thinking, much less the existence of a welcoming audience for such a message, makes me angry.

They deserve it. But they cannot be expelled, because it runs counter to the purpose of institutions of higher education and foundational American beliefs about expression.

Continue reading “Reviling racism and protecting free speech: PR, education, and the First Amendment in Oklahoma’s SAE controversy”

AFA pours cold water on Ice Bucket Challenge

^^ Nifty headline, right? I thought so anyway. And maybe it would have served the American Family Association well to use it on a recent release urging people to think twice before donating to the Amyotrophic Lateral Sclerosis Association as part of the popular Ice Bucket Challenge.

Instead, they went with this…

afa_head

 

I guess it has its own charm.

AFA is firmly on the religious right, boycotting companies that promote products to the LGBT community and choose the term “Happy Holidays” over “Merry Christmas.” But this particular message seemed to bother even supporters of the group – not because of its position, but because of the manner in which it was communicated.

I’ve been meaning to blog about the shift in headline writing to SEO and viral social sharing. For now, let me just direct you to a feature in the Columbia Journalism Review, though you probably don’t need to click to know exactly what I’m talking about.

“ALS challenge kills babies” is about as tabloid-esque as it gets… the good old-fashioned form of clickbait. The actual argument of the AFA and similar groups is that the ALSA’s use of embryonic stem cells for research violates the sanctity of life.

This is not a blog post to debate the merits of that argument.

Instead, it’s one to think about why even those who agree with that argument cringed at the way it was presented.

Continue reading “AFA pours cold water on Ice Bucket Challenge”

An awful game can’t stop the Super Bowl – Notes on ratings, ads, Bruno Mars and the dominance of the NFL

The Seattle Seahawks took 12 seconds to score against the Denver Broncos Sunday night. Perhaps more accurately, it took the Broncos 12 seconds to score on themselves. Both of those trends would maintain throughout the night as Super Bowl XLVIII (that’s 48 for the Roman-numerically challenged) turned into a showcase for the best defense in the league and a nightmare for one of the greatest quarterbacks of all time, who now has lost more games in the postseason than anyone else.

The third-largest blowout in Super Bowl history may have been responsible for some of the early exits from the party I attended. And surely it was trouble for FOX and its legion of advertisers, who paid $4 million for the most expensive 30 seconds on television.

Only it wasn’t, because the NFL is the biggest draw in entertainment today, and its dominance has never been more evident.

Continue reading “An awful game can’t stop the Super Bowl – Notes on ratings, ads, Bruno Mars and the dominance of the NFL”