Academia

Education & Memberships   |   Teaching   |   Research

Dylan is an Assistant Professor of Public Relations in the School of Communication at the University of Central Arkansas. He publishes and presents research on media effects in both scholarly and popular arenas.

DSCN0925Education & Memberships

Dylan completed his Ph.D. in the School of Communication and Information Sciences at the University of Alabama, where he was a Graduate Research Fellow and Graduate Teaching Fellow.

He received his Masters in Applied Communication from Mississippi College, graduating summa cum laude and receiving the department’s Graduate Research Award.

He also received his Bachelor of Science in Communication with an emphasis in Public Relations and a minor in Business Administration from Mississippi College, graduating summa cum laude and receiving the Todd Award – the highest honor bestowed upon a student in the MC Department of Communication.

Dylan is a member of the Association for Education in Journalism and Mass Communication, International Communication Association, and Mississippi Communication Association, as well as Omicron Delta Kappa, Alpha Chi, Alpha Lambda Delta, and Mortar Board national honor societies.

IMG_9932Teaching

Dylan has experience teaching a wide range of courses, from 200-person introductory surveys to seminars on Political Communication and Media Globalization – in all over a dozen different courses taught everywhere from large public research universities to small private continuing education programs.

He is currently an Assistant Professor of Public Relations in the School of Communication at the University of Central Arkansas. He welcomes new majors and minors in the introductory PR course, sharpens skills in writing and research methods in intermediate courses, and offers cross-disciplinary special topics seminars to advanced students.

Dylan is certified as a Blackboard Learn online instructor, producing multimedia content and using synchronous and asynchronous technologies to create engaging online courses.

He has previously developed curriculum, created new courses, and advised student publications transitioning from print journalism into convergent media, significantly increasing program enrollment and visibility.

Dylan has given guest lectures around the country on communication law, research methods, and the future of journalism. Recent talks include:

Sports on Pinterest? Social media content analysis and sports marketing. Digital Media Strategies [Graduate Course]. Columbia University.

Media bias: Real and imagined. Seminar in Radio-Television Journalism [Graduate Course]. University of Arkansas at Little Rock.

publicscholarship

Public Scholarship

Dylan believes strongly in sharing our research and expertise outside of the academy, in a manner that makes it useful to practitioners and everyday people. That’s why his teaching goes beyond the classroom, through popular and trade publications. Recent appearances include:

CNN’s Reliable Sources Newsletter
(on ESPN layoffs; on Trump’s tweets and the press; on press coverage of the Trump campaign)

THV 11, CBS Affiliate, Little Rock, AR
(on global media coverage of Arkansas executions)

Twitchy
(on FCC indecency regulations and Stephen Colbert)

NewsLab
(on fake news and Facebook)

DSCN0486Research

Dylan’s research considers the dissemination of persuasive information, perceptions of that information, and its effects. His ongoing studies focus on perceptual media effects among partisans, as well as frame building in traditional and new media. Contexts include politics, health, sports, and current events. His work has been presented at conferences and symposia across North America. His research agenda led to his selection as a multi-disciplinary Graduate Council Research Fellow by the University of Alabama and as a doctoral honors scholar by the National Communication Association.

He was also a member of the University of Alabama Health Communication Lab, working to understand coverage of and reaction to mental illness, as well as engaging in the community to discover ways media can encourage healthy behaviors in children.

Publications

Bissell, K., Conlin, L., Bie, B., & McLemore, D.M. (in-press). Let go of my iPad: Testing the effectiveness of new media technologies to measure children’s food intake and health behaviors. Mass Communication and Society.

Zhang, X., Bie, B., McLemore, D.M., Conlin, L., Bissell, K., & Parrott, M.S. (in-press). Active video game play in African American children: The effect of gender and BMI on exertion and enjoyment. Howard Journal of Communication.

Kim, Y., McLemore, D.M., Greer, J.D., Blankenship, J.C., & Lee, A.R. (2016). A cross-cultural comparison of campaign tweets in the 2012 U.S. and South Korean presidential elections. Asian Journal of Information and Communications, 8(1), 1-16.

Conlin, L., McLemore, D.M., Zhang, M., Bie, B., & Bissell, K. (2016). Pin it for yourself: Women’s health and fitness content on Pinterest. Journal of Social Media in Society, 5(1), 5-37. Open-access

McLemore, D.M. (2015). Institutional isomorphism and the community structure approach in visual framing of the Trayvon Martin shooting. Journalism Practice, 9(5), 721-740. doi: 10.1080/17512786.2014.988993 | Blog Summary

Conlin, L., McLemore, D.M., & Rush, R. (2014). Pinterest and the female sports fan: Gaining a foothold in the male-dominated sports world. International Journal of Sport Communication, 7(3), 357-376. doi: 10.1123/IJSC.2014-0027

Dissertation

McLemore, D.M. (2015). Hostile Media Perception and Partisan Processing of Media Messages: Self-Categorization and Involvement in Political and Religious Debate over Same-Sex Marriage and Poverty. Tuscaloosa, AL: University of Alabama.
Access through University of Alabama Electronic Theses and Dissertations

Master’s Thesis

McLemore, D.M. (2010). Perceived Media Bias and Cable News Branding: The Role of Differentiation in the Marketplace of Information. Clinton, MS: Mississippi College.
View Abstract and Request Additional Materials

Conference Papers

McLemore, D.M. (2017). Assimilation versus contrast: Making sense of the relationship between biased assimilation and hostile media perception. Presented at the International Communication Association Annual Conference, San Diego, Calif., May 2017.

McLemore, D.M. (2016). Sunday morning talk shows and portrayals of public opinion during the 2012 presidential campaign. Presented at the Association for Education in Journalism and Mass Communication Midwinter Conference, Norman, Okla. [Top Paper – Mass Communication and Society Division], and at the Association for Education in Journalism and Mass Communication Annual Conference, Minneapolis, Minn. | Blog Summary

McLemore, D.M. (2016). Dangerous and disturbed: Media mis-portrayals of mental illness. Presented at the Southern States Communication Association Annual Conference, Austin, Texas.

Conlin, L., McLemore, D.M., Bie, B., Bissell, K., & Parrott, M.S. (2016). The celebrity effect: Identification and perceptions of mental health. Presented at the Southern States Communication Association Annual Conference, Austin, Texas. [Top Faculty Papers – Mass Communication Division]

McLemore, D.M., Conlin, L., Zhang, M., Bie, B., Bissell, K., & Parrott, M.S. (2015). The mediating role of media use in an elementary school health intervention program. Presented at the Association for Education in Journalism and Mass Communication Annual Conference, San Francisco, Calif. | Blog Summary

Zhang, M., Bie, B., McLemore, D.M., Conlin, L., Bissell, K., & Parrott, M.S. (2015). Active video game play in African American children: The effect of gender and BMI on exertion and enjoyment. Presented at the Association for Education in Journalism and Mass Communication Annual Conference, San Francisco, Calif. | Blog Summary

Bissell, K., Conlin, L., Bie, B., Zhang, M., McLemore, D.M., & Parrott, M.S. (2015). Let go of my iPad: Testing the effectiveness of new media technologies to measure children’s food intake and health behaviors. Presented at the Association for Education in Journalism and Mass Communication Annual Conference, San Francisco, Calif. | Blog Summary

McLemore, D.M. (2015). Textual framing of the Trayvon Martin shooting: Institutional isomorphism and the community structure approach. Presented at the International Communication Association Annual Conference, San Juan, P.R.

McLemore, D.M., Bie, B., Conlin, L., Bissell, K., & Parrott, M.S. (2015). Newspaper portrayals of celebrity suicide: Examining coverage of Robin Williams. Presented at the International Communication Association Annual Conference, San Juan, P.R. | Blog Summary

Bie, B., Zheng, M., Conlin, L., McLemore, D.M., Bissell, K., & Parrott, M.S. (2015). Video games and positive health behaviors: Testing the effectiveness of Wii physical activity games on children’s enjoyment and exertion. Presented at the International Communication Association Annual Conference, San Juan, P.R.

McLemore, D.M. (2015). Involvement types and hostile media perception: A consideration of campus news. Presented at the Association for Education in Journalism and Mass Communication Southeast Colloquium, Knoxville, Tenn. | Blog Summary

McLemore, D.M. (2014). The effect of instant media commentary on perceptions of political speakers: A conventional case study. Presented at the Association for Education in Journalism and Mass Communication Annual Conference, Montreal, Qc., Canada. | Blog Summary

Kim, Y., McLemore, D.M., Greer, J.D., & Blankenship, J. (2014). A cross-cultural comparison of campaign tweets in the 2012 U.S. and South Korean presidential elections. Presented at the Association for Education in Journalism and Mass Communication Annual Conference, Montreal, Qc., Canada. | Blog Summary

McLemore, D.M. (2014). Institutional isomorphism and the community structure approach in visual framing of the Trayvon Martin shooting. Presented at the International Communication Association Annual Conference, Seattle, Wash. | Blog Summary

McLemore, D.M. (2014). Sports announcers as bias cues: Hostile media perception and the voices of SEC football. Presented at the University of Alabama Sports Symposium, Tuscaloosa, Ala.

Conlin, L., McLemore, D.M., & Rush, R. (2014). Pinterest and the female sports fan: Gaining a foothold in the male-dominated sports world. Presented at the University of Alabama Sports Symposium, Tuscaloosa, Ala.

McLemore, D.M., & Bissell, K.L. (2013). “Evil visited this community today”: News media framing of the Sandy Hook school shooting. Presented at the Association for Education in Journalism and Mass Communication Annual Conference, Washington, D.C.

McLemore, D.M., Kim, Y., Mohini, R., & Morton, S.A. (2013). Covering the conventions: Bias in pre and post-speech media commentary during the 2012 presidential nominating conventions. Presented at the Association for Education in Journalism and Mass Communication Southeast Colloquium, Tampa, Fla. [Top Paper Award – Electronic News Division], and at the Association for Education in Journalism and Mass Communication Annual Conference, Washington, D.C. | Blog Summary

McLemore, D.M. (2011). Perceived media bias and cable news branding: The role of differentiation in the marketplace of information. Presented at the Association for Education in Journalism and Mass Communication Southeast Colloquium, Columbia, S.C., and at the Association for Education in Journalism and Mass Communication Annual Conference, St. Louis, Mo.
View Abstract and Request Additional Materials