[Quoted] America’s problems are real, but the news coverage needs to keep it in proportion

This is classic cultivation theory in mass communication — we see clips of violence, overestimate the prevalence of that violence, and it triggers psychological defense mechanisms to protect ourselves and our side.

Conor Friedersdorf is one of my favorite libertarians to read. He made this remark on Twitter after a summer of unrest captured on video:

It made me immediately think of George Gerbner’s cultivation theory. It’s an especially valuable teaching moment when mass communication theories from decades ago find newfound relevance on the smartphones in students’ hands today.

My thanks to Brian Stelter for giving an old media theory some new life.

Read the full story at CNN.

See more of my media appearances here.

[Quoted] Facebook advertising boycott: Campaign harming brand but not bottom line of media giant

“It’s low-stakes advocacy with high goodwill upside. These companies aren’t big Facebook spenders, and are only committing to suspend advertising through July. For wanderlust brands, pulling adverts when much of the world isn’t traveling makes sense apart from a boycott.”

Social media companies have come under increasing pressure to cut down on the amount of hate speech that circulates on their platforms. “Stop Hate for Profit” is one such movement, and it gained steam when a series of prominent outdoors brands, including North Face and Patagonia, announced they were pulling their advertising from Facebook.

At the risk of sounding cynical, this seems like an easy play for brands that were already cutting back on ad spending in a pandemic. But that doesn’t mean it can’t garner those companies some good PR, and if enough big spenders join the publicity party, it could potentially put a tiny dent in Facebook’s ad revenue. But when that’s the core of your business model… it’s an emerging crisis worth watching.

The boycotts have already proven to be excellent PR for the early-adopting brands, which may be the biggest encouragement for others to join the cause. We’ve seen study after study the past few years indicating that American consumers, especially the sought after 18-34 demo, want brands to engage in corporate advocacy.

Side note, it was really cool to appear alongside Matt Navarra in this piece. Matt’s one of my favorite voices for smart social media commentary. Follow him on Twitter.

Thanks to William Turvill for reaching out, and bearing with my wonky email client on deadline.

Read the full story in the U.K. Press Gazette.

See more of my media appearances here.