Since Chick-fil-A President Dan Cathy’s comments on same-sex marriage one week ago, folks on both sides of the debate have been speaking out. Opinion leaders have publicly shown their support for the fast-food chain, like former Arkansas governor and current talk show host Mike Huckabee, who is orchestrating a Chick-fil-A Appreciation Day. Opinion leaders have publicly denounced the fast-food chain, like the Henson Company, which announced its Muppets characters would no longer be tied to Chick-fil-A promotions. As I wrote last Thursday, choosing a side on a hot-button issue is not going to come without repercussions. From a purely business perspective, the hard-line stance could only harm Chick-fil-A’s bottom line by offending some and turning a trip to the drive-thru into a moral dilemma.
I cut sheets of black paper into indiscernible blobs, taping them on the canvas of an old white t-shirt. It could have passed for a Rorschach Test until I went in search of a bovine mask and a bell to bind around my neck.
I dressed up as a cow last week for a chicken sandwich combo meal. What would you do for free food?
Cow Appreciation Day is just part of Chick-fil-A’s charm. The fast food restaurant feels like anything but. The dining rooms are clean, the service is done with “pleasure,” and chances are, you’re going to get a free taste of something if you stick around long enough.
Of course, if you don’t have a stack of readily available coupons, Chick-fil-A ain’t exactly the value menu. It’s pricey fast food, but its customers gladly pay the premium in exchange for the culture.
The Chick-fil-A culture is closely intertwined with the Christian faith. Its founder, S. Truett Cathy, is a publicly professing Christian and through the success of his restaurant chain began a number of Christian missions under the umbrella of the WinShape Foundation. It’s not uncommon to hear Christian music playing in the restaurants and, perhaps most famously, you can’t go to Chick-fil-A after church – they are closed on Sundays.
It’s something Evangelicals can appreciate – no wonder the chain does so well in the Bible Belt – but the friendly service and philanthropic endeavors are enough to appeal to people of most any ethic. Everybody appreciates an upstanding company with strong ties to community. Christians and non-Christians alike can get behind eating more “chikin.”
But lately, the restaurant chain’s leadership has been vocal about a divisive religious issue with political connotations. Namely, Chick-fil-A president Dan Cathy has publicly decried same-sex marriage, most recently in a radio interview on the Ken Coleman Show:
I think we are inviting God’s judgment on our nation when we shake our fist at Him and say ‘we know better than you as to what constitutes a marriage’ and I pray God’s mercy on our generation that has such a prideful, arrogant attitude to think that we have the audacity to define what marriage is about.