The biggest 7%-off sale in history: Why are sales tax holidays such a draw?

At 12:01 a.m., Mississippi’s sales tax holiday weekend officially began. It is one of the most restrictive in the country, covering only “Clothing and footwear items, meant to be worn next to the body and cost[ing] less than $100 per item,” according to the Department of Revenue press release. Touted as a back-to-school savings event, it doesn’t cover backpacks or school supplies of any kind. And if your child participates in athletics, sportswear doesn’t count either, despite it’s closeness to the body.

Still, your favorite shopping destination in the Magnolia State will likely be packed this weekend, as families look to save on blue jeans, t-shirts, socks and the like (unless they have a Nike swoosh on them, I suppose).

Why?

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