This paper was presented May 27, 2017 at the International Communication Association Annual Conference in San Diego, Calif.
Political ideologues, religious zealots, die-hard sports fans… people who are heavily invested in a “side” tend to see the world differently than those who don’t have a dog in the fight. Over time, we’ve amassed a wealth of research that exhibits partisans entrench in their positions either by merging evidence into their argument that probably doesn’t belong (something called assimilation), or by dismissing any threatening information as irrelevant, biased, or hostile (contrast).
What’s less clear is how the partisan mind determines its method of biased information processing – how do we choose between assimilation or contrast?
The two have largely been studied in their own separate arenas, but it makes sense for us to come together. The connection has been there for a long time, dating back to the Sherifs’ work on social judgment, which suggested “latitudes” of acceptance or rejection of dissonant messages. More recently, Albert Gunther and colleagues suggested an assimilation-contrast continuum.
But how would that work? I examined the existing literature within two theoretical frameworks – biased assimilation and hostile media perception, to search for key predictors. Those can be grouped into two primary categories: Continue reading “Assimilation vs. Contrast: Making sense of the relationship between biased assimilation and hostile media perception”