The toxicity that leads some of us to unplug from social media is a feature, not a bug.
I’ve been vaguely familiar with the social media app Parler for maybe a year. The free speech haven made a splash after the election, attracting conservatives fed up with perceived bias from Facebook and Twitter. Though Parler imagines itself a free wheeling marketplace of ideas, its recruiting efforts have attracted a decidedly homogenous user base.
Echo chambers are nothing new. But here in Arkansas, we saw an example of the type of rhetoric one can feel comfortable expressing in such a place, when the police chief of a small town posted “parleys” calling for violence against Democrats on the national stage, and in your community.
This piece gave me a chance to revisit some important themes throughout 2020 – that social media coupled with a pandemic is a recipe for heightened partisanship – and to take a look at a new dimension of hyperpolarization: the radicalization resulting from constant enemy-making.
Partisans aren’t just encouraged by affirmations of their in-group; they are galvanized by demonizations of out-groups. Straw men and memes mocking the “other side” prevail across partisan filter bubbles, creating what Italian researchers called an “emotional contagion” of negativity and what a new study out of the University of Virginia deemed a “phenomenon of animosity.”
This was also a chance to share some surface findings from a study of partisan social media bubbles during the election. Look for more of that on the horizon soon.
Read the full story in the Arkansas Democrat-Gazette.
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