[Clickworthy] Before you send out your press release, remove the part about manipulating your audience

Who says newsrooms ignore press releases? Jon Ralston of the Las Vegas Sun couldn’t help but notice the latest memo from Nevada Democratic congressional candidate Kate Marshall, which didn’t stop at declaring her support for Israel in the wake of recent violence in Gaza. The political strategy behind the statement was inadvertently included as the final paragraph of the release, subtitled “background.”

Israel has been in the news lately, and will be even more in the news with Beck’s ‘Rally to Restore Courage’ in Jerusalem. In an R district, it will be useful to express support for Israel and demonstrate some foreign policy prowess while it is a timely topic – especially for people who are likely paying attention to Beck’s event.

Of course, the whole idea of any press release is to execute a particular strategy – to respond to threats or, in Marshall’s case, take advantage of opportunities. The public knows, to a certain extent, that they are being played, but that doesn’t mean they will respond well to seeing it out there at face value. Conservative blog Human Events deemed the release “The Kate Marshall Campaign Suicide Note.”

It will be interesting to see how Marshall’s campaign chooses to respond to the gaffe. I found nothing on her campaign website – not even the original release with the strategical information removed. Will silence be the tactic, or will she face media scrutiny head on? We will try to follow up here.


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