We have one place for the uncool people—our ministries—and another place for the cool people—our church services. When we actually bump into one another, things can get ‘awkward,’ so we try to avoid it.
Rachel Held Evans explains why she longs for the traditional “uncool” church in a brief feature for Relevant Magazine that hit their website Wednesday. While I certainly think it is possible for a church to market itself and not lose its way, her story shows us how quickly branding and image can supercede the mission.
Read more from Evans on her blog. This clickworthy article was spotted on Jonny Diaz’s Twitter feed. Follow him. He’s entertaining. And his brother is a major league baseball player.
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See something in the news that you think is Clickworthy? Email Dylan.
I wrote about this general issue forever ago on Matt’s now defunct Bible Discussions blog. But, to answer the title: Yes. It can. And quickly.