We have one place for the uncool people—our ministries—and another place for the cool people—our church services. When we actually bump into one another, things can get ‘awkward,’ so we try to avoid it.
Rachel Held Evans explains why she longs for the traditional “uncool” church in a brief feature for Relevant Magazine that hit their website Wednesday. While I certainly think it is possible for a church to market itself and not lose its way, her story shows us how quickly branding and image can supercede the mission.
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